OCR not converting text

Using PDF Architect 7 + OCR. Simple 1 page PDF document with format will not convert any of the text. I changed the settings to max for OCR and still nothing. It created the word doc with frames of text but no editable text.

The original document would not OCR no matter what I tried. I opened it with Adobe Reader and printed as PDF. I was then able to run OCR on the new PDF document. Why was that necessary?